Privacy Policy

Last updated:

AFA Strategic Consultancy Sdn Bhd ("AFA", "we", "us", or "our") publishes accountingservice.com (the "Site") under the brand name Accounting Service MY. The Site presents accounting solution comparisons for small and medium-sized businesses in Malaysia and Singapore; AFA is disclosed as the Featured Partner in the full-service firm category, while other content is prepared independently of AFA's commercial sales process. This Privacy Policy explains how we handle personal data in connection with the Site, in accordance with the Personal Data Protection Act 2010 of Malaysia (PDPA Malaysia) and the Personal Data Protection Act 2012 of Singapore (PDPA Singapore), as applicable.

1. Information We Collect

We collect only the personal data you choose to send to us by email at contact@afa-sea.com — for example your name, business name, contact details, and the content of your enquiry. We do not operate contact forms, lead-capture forms, or newsletter sign-ups on the Site.

Our comparison tool runs entirely in your browser; the selections you make are never transmitted to us or stored on our servers.

The Site does not request or collect sensitive personal data; please do not include it in your email.

Server access logs maintained by our hosting provider may record standard technical information (IP address, user-agent, requested URL, timestamp) for security and troubleshooting. These logs are not linked by us to identifiable individuals and are retained only for the period applied by our hosting provider.

2. How We Use Your Information

Where you contact us by email, we use the information you provide to:

  • Respond to your enquiry and provide the services you request
  • Prepare quotations and proposals in response to your enquiry
  • Follow up by email or telephone using the contact details you provided
  • Comply with legal, regulatory, and professional obligations
  • Keep records required by Malaysian and Singapore accounting, tax, and anti-money-laundering law

3. Legal Basis for Processing

  • Your consent (given when you submit a form or contact us)
  • Performance of a contract or steps taken at your request before entering a contract
  • Our legitimate interests in operating and improving the Site and responding to business enquiries
  • Compliance with legal obligations under Malaysian and Singapore law

4. Disclosure of Information

  • Our offices and affiliates in Singapore, Kuala Lumpur, Johor Bahru, Nusajaya, and Malacca, where necessary to serve you
  • Service providers who assist with hosting, email delivery, CRM, and analytics, under appropriate confidentiality obligations
  • Professional advisors such as auditors and legal counsel
  • Government or regulatory authorities where we are legally required to disclose

We do not sell your personal data to any third party.

5. Data Retention

We retain enquiry data for as long as reasonably necessary to serve your request and for a further period required by Malaysian and Singapore record-keeping laws (typically 7 years for business and tax records). Marketing contact data is retained until you withdraw consent.

6. Data Security

AFA holds ISO/IEC 27001:2022 certification for information security management. We apply administrative, technical, and physical safeguards reasonable to the sensitivity of the data, including encrypted transmission (HTTPS), access controls, and staff confidentiality obligations. No internet transmission is 100% secure; you share information with us at your own risk.

7. Cookies and Analytics

The Site does not set cookies, use client-side analytics (such as Google Analytics or Meta Pixel), or employ advertising or cross-site tracking technologies. If this changes in future, this Policy will be updated and, where required, a consent mechanism will be added.

8. International Data Transfers

Because we operate across Singapore and Malaysia, your personal data may be transferred between these jurisdictions. Both are governed by comprehensive data protection laws, and we rely on appropriate contractual and organisational safeguards for any such transfer.

9. Your Rights

Subject to applicable law, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data, where legally permitted
  • Withdraw consent to marketing communications at any time
  • Lodge a complaint with the Personal Data Protection Commissioner (Malaysia) or the Personal Data Protection Commission (Singapore)

To exercise any of these rights, email contact@afa-sea.com with "Data Request" in the subject line. We will respond within 21 days.

10. Children

The Site is intended for business users. We do not knowingly collect personal data from children under 18.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top will reflect the most recent revision. Material changes will be highlighted on the Site.

12. Contact Us

AFA Strategic Consultancy Sdn Bhd
Email: contact@afa-sea.com
Website: https://accountingservice.com
Offices: Singapore · Kuala Lumpur · Johor Bahru · Nusajaya · Malacca